THE PIONEERING
SPIRIT

This year, start over. It’s a new dawn where persistence, innovation and leadership take centre stage. Seize every opportunity. Be heard like never before. Look ahead to better times.

This is Levi’s^® Red.

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Building on the ethos of the original Levi’s^® Red collection introduced in the late ’90s, we aim to reinvent the iconic 5-pocket jean. Exaggerated workwear details, sustainable fabrics and modern shapes create something totally new yet unmistakably Levi’s^®.

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Women's Collection

Men's Collection

Modern Silhouettes

Expect loose silhouettes for both men and women’s jeans, driven by on-trend ’90s styles.

Exaggerated Workwear Details

Find irregular stitching on bartacks and the arcuate. Plus, integrated multi-pocket designs for style and functionality.

Organic Cotton

When we can’t use hemp, we rely on cotton grown without synthetic chemicals, pesticides or fertilisers to support healthier soils and waterways.

Cottonized Hemp

Garments are made with hemp, which requires less water and fewer chemicals to grow than cotton does. It looks just like cotton, but feels even softer.