There’s power in femininity. And this season, we’re celebrating it—with pretty dresses, romantic florals and sweet details—the Levi’s® way.
“There’s a nice contrast and a sensibility built into each of these, so that nothing goes too sweet,” says Jill Guenza, Vice President of Design for Levi’s® Women’s Apparel. “Whether it’s the fabrication or the silhouette, there’s something that grounds it. It’s all about creating that friction, so that there are hints of femininity, but nothing leans overtly feminine. That is really the sweet spot for us.” And these super-pretty styles aren't exclusively for the ladies. “We always design with a broad sensibility and attitude in mind, not necessarily a gender,” says Jill. “It’s much more about a vibe that we’re trying to tap into, and if that happens to appeal to a broad range, we of course welcome that.”
Ready to give in to your feminine side? Here are some of our favorite trends.
For more trends, tips and outfit inspiration, follow us on Instagram. Tag @levismy and #LiveInLevis to share your Levi’s® style with the world.
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