PLAY FOR KEEPS

Levi’s^® Vintage Clothing’s new collection celebrates the student activists who organized America’s first environmental teach-ins in the late ’60s — which led to the world’s first Earth Day in 1970.

–

SHOP NOW

THE COLLECTION

Featuring an eclectic mix of denim, pants and tops, the collection includes Stitch-for-Stitch reproductions of White Tab™ and Orange Tab™ originals. Stripes, patterns and graphics in well-worn hues reflect the aesthetics of these college students and the grassroots origins of their demonstrations.

GRASSROOTS TO GLOBAL

Levi’s^® Vintage Clothing’s new collection, Project Survival is our homage to those who rebelled against the status quo and strove to make a positive impact for all of us here on this planet.

IT STARTED HERE

Inspired by the anti-war protests, college students organized environmental teach-ins, and people started to acknowledge the effect they were having on the environment. From coast to coast, excitement spread as local activists volunteered to support the cause and spark change.