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Levi’s® Music Project

In 2020, the Levi’s® Music Project shortlisted four artists to record new songs and perform at the first Levi’s® Virtual Showcase. This season, they’ll attend industry-specific workshops that will enrich their creative journeys with additional skills.

YANG ASLI MENTORS ARTISTS MORE MUSIC

PRESENTING MARGASATWA’S
YANG ASLI

The Levi’s® Music Project awarded Margasatwa with a RM20,000 grant to produce a video for their song, “Yang Asli”. Watch the video, which captures and the band’s distinct sound, style, and positivity.

 

WATCH THE VIDEO
▼

levi’s malaysia music project
levi’s malaysia music project
levi’s malaysia music project
levi’s malaysia music project
levi’s malaysia music project

FOLLOW THEIR PROGRESS

The Levi’s® Music Project has gathered a panel of specialists to guide Malaysia’s Levi’s Music Project artists in expanding their presence.

STAY TUNED
levi’s malaysia music project
levi’s malaysia music project

THE VETERAN

JENNIFER
THOMPSON

As a major shaker behind the music scene for over 30 years, Jennifer Thompson has played a vital role in sharing Malaysian music with the world.

Jennifer was vital in developing the music industry from her work with Persatuan Akademi Industri Music Malaysia (AIM) and the “Anugerah Bintang Popular” programmes. And now, she’s giving the Levi’s® Music Project’s Artists a hand.

levi’s malaysia music project
levi’s malaysia music project
levi’s malaysia music project
levi’s malaysia music project

THE HUSTLER

OLD HEAD JIN

Old Head Jin has repeatedly put Malaysian music in the spotlight from both ends of the scene.

In the past, Jin has unearthed and developed local talents under the Raising The Bar circuit. In addition to running the successful live hip-hop series, he manages This Way Up Records, the label responsible for breaking the likes of Airliftz and Lunadira.

He’s ready to guide our Artists through their journey.

levi’s malaysia music project

MEET THE
ARTISTS

WATCH THE BROADCAST

THE LEVI'S® VIRTUAL SHOWCASE

Get cosy, plug in, and enjoy a myriad of sounds from Alien Lipstick Fire, Dato' Maw, Margasatwa, and Mayabayu.
The Levi's® Virtual Showcase puts a spotlight on these four artists sharing their music with the world, as they debut new songs made in collaboration with the Levi's® Music Project.

THIS IS HOW WE SUPPORT
MUSIC

Learn how Levi’s® Music Project has aided musicians worldwide through workshops, concerts and education.