Our first-ever livestream shopping series invites you to get ready for Raya with Levi's®. Join our host Nazierah Amin and special guests Diana Danielle and Sean Lee for three Livestream sessions on Facebook. Tune in to grab exclusive offers and get closer looks at this season's latest apparel.

Livestream dates

Wednesday, 13 April (9-10.30pm): Raya Fun in Levi's®
Monday, 18 April (9.30-11.00pm): Bergaya This Raya in Levi's®
Monday, 25 April (9.30-11.00pm): Raya Loved Ones In Levi's®

Where: Levi’s® Malaysia on Facebook

Livestream exclusives

Mystery Box Giveaway

The first 10 to checkout with the code RAYAGIFT will win a Mystery Box worth RM500! Offer valid only during the livestream sessions. Limited to one (1) use per registered user only.

Get 20% off sitewide

Use promo code RAYA20 at checkout. Valid with a minimum purchase of RM299. Discount will be capped at RM150.

Exclusive Levi’s® Raya packets

Valid with every purchase.

Free shipping

Valid with every purchase.

Return policy
Products purchased on Levi.com.my can be returned within 14 calendar days of receiving the items. More info here.

‹ Home

501 Originals Through The Decades

The story of the Levi’s® 501® is not just about enduring style. It’s a throwback to the days when things were built to last, and if you look back, the Levi’s® 501® has been right there during every important era of history, worn by everyone from civil rights activists to musical icons. It’s been the chosen uniform of those looking to express themselves and let their originality shine, and as we find ourselves in a time defined by change, one thing remains the same: the 501®’s timeless appeal.

1950s - 1960s: From Brando to Woodstock

In the 1950s, the Levi’s® 501® became a uniform for the teenage rebel, which was in large part a Hollywood creation thanks to actors like Marlon Brando and Marilyn Monroe who brought them into the pop cultural consciousness. As the ‘50s gave way to the ‘60s, the Levi’s® 501® was embraced by all manners of counter cultural figures. Bikers, rock ’n’ roll musicians, doo-wop crooners, Beat poets, Greenwich Village artists. If you needed something to look cool in, the 501® was it.

1970s - 1980s: Streamlined and DIY

If the 1960s painted with a paint brush, the 1970s did it with a magic marker. The emergence of new music genres like punk and hip hop in the mid-1970s took the experimentation of the “turn on, tune in, and drop out” era and democratized it. For the Levi’s® 501®, this meant a move away from the maximalism of flaring, fringe, and psychedelic colors and a move towards the fitted, washed out, worn out—and in many cases torn up—look of icons of the time like Patti Smith and her downtown cohort. It was the era of DIY, do what you want, perfection through imperfection. What began as a statement of rebellion in the 1950s, became the architecture of rebellion in the 1970s and ‘80s. The 501® was the canvas on which the young declared their intentions, something that still rings true today.

1990s: Past is Prologue

While the 501® achieved its iconic status decades before, no era’s style was defined by the 501® quite like the 1990s. Everyone from every corner of the cultural landscape embraced its rugged simplicity and casual cool. Think the endlessly celebrated and copied style of ‘90s Winona Ryder that today’s icons are still taking notes from. The 90s may have given us the purest expression of what makes the Levi’s® 501® so special. A statement, a canvas, a go-to, but also a security blanket. A favorite pair of jeans that you throw on whenever you need to feel both physically and emotionally comfortable. One of the few items in your closet that you can buy brand new or vintage, and will in both cases look better with age.