LET'S MAKE
THINGS BETTER

Something you’ll hear a lot about as the industry becomes more sustainable is Cottonized Hemp. Why hemp? Because compared to cotton, it grows quicker, uses less water and leaves behind cleaner, healthier soils. Specially designed for Levi’s^®, this new innovative hemp yarn is soft like cotton — and easily woven into styles like our Stay Loose and High Loose Jeans. So you get the same authentic Levi’s^® look and feel in a garment that’s easier on the environment.

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Unless you’re buying raw denim, your denim’s been finished. It’s the last but most crucial step in denim production, giving jeans and jean jackets a broken-in look and feel from day one. Unfortunately, this process uses a lot of water. Or, it used to. We rolled out Levi’s^® Water‹Less^® innovations in 2011. Since then, we’ve saved more than 3.5 billion litres of water from the finishing process and recycled over 5 billion more. By 2021, at least 80% of Levi’s^® jeans will be finished with Water‹Less^® techniques.

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Levi’s^® jeans are made to last. For almost 170 years, we’ve designed durable clothes built to withstand daily wear. These days, when more than 85% of textiles end up in landfills, product longevity matters more than ever. As part of our mission to minimise our environmental impact, we want to make it easy for you to do the same.

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